Effective Date: October 15, 2026
Last Updated: October 26, 2026
Welcome to Rinki Ethnics (accessible via rinkiethnics.com). Rinki Ethnics is a label of More To Store, operated by proprietor Aakash Ramesh Rohra. References to “we,” “us,” or “our” in this policy mean More To Store, which operates rinkiethnics.com.
We respect your privacy and are committed to protecting the personal data you share with us. This Privacy Policy outlines how we collect, use, disclose, and safeguard your information when you visit our website, make purchases, or opt into our services.
By accessing or using our website and services, you agree to the collection and use of information in accordance with this Privacy Policy.
1. Information We Collect
We collect information directly from you, automatically through your device, and through integrated third-party tools.
A. Personal Information You Provide
- Account & Profile Data: Name, email address, phone number, and password when creating an account.
- Order & Shipping Information: Delivery address, billing address, contact phone number, and recipient details required for shipping and fulfillment.
- Payment Information: Online payments are processed securely through our payment gateway partner, our payment provider selected at checkout. We do not collect or store your full credit/debit card numbers, bank credentials, or UPI PINs on our servers.
- Marketing & Communication Data: Your email address and phone number when you subscribe to our newsletter, email campaigns, or opt-in for order updates and promotional messages via WhatsApp.
- Customer Support Data: Details provided when reaching out to our support team via email, WhatsApp, or phone.
Rinki Circle membership: We store your selected birthday month (not your full date of birth), membership payment/order reference, start and expiry dates, and free-delivery usage against your customer account. We use these details to provide your annual membership, apply birthday-month discounts, prevent duplicate benefits, and show your membership and order history. Membership information follows the retention and rights provisions below. Contact support@rinkiethnics.com if your saved birthday month needs correction. Regular purchases can still be made through guest checkout.
B. Information Collected Automatically
- Device & Technical Data: IP address, browser type, operating system, device identifiers, referring URLs, and pages visited.
- Analytics & Usage Data: Information collected through tracking tools such as Google Analytics and Meta (Facebook) Pixel to understand browsing behavior, website traffic, and campaign performance.
- Cookies: Session data and preferences captured to maintain your shopping cart, login status, and customized browsing experience.
2. How We Use Your Information
We use your personal data for legitimate business operations, including:
- Processing, fulfilling, delivering, and tracking your orders.
- Communicating order confirmations, shipping updates, invoices, and support details via Email and WhatsApp.
- Sending promotional offers, new collection announcements, and marketing updates (only where you have opted in).
- Personalizing your shopping experience and showing relevant ads via Facebook/Meta and Google.
- Analyzing traffic and site performance via Google Analytics to improve product offerings and website features.
- Preventing fraud, security incidents, and unauthorized transactions.
3. How We Share Your Information
We do not sell, rent, or trade your personal data to third parties for their independent marketing purposes. We share relevant data only with trusted partners essential to running our business:
- Operating Firm: Operations and fulfillment are managed internally under More To Store.
- Payment Gateways: Transaction data is transmitted securely to our payment provider selected at checkout to process payments.
- Logistics & Delivery Partners: Name, delivery address, and contact numbers are shared with courier partners to fulfill delivery.
- Marketing & Communications: Email and WhatsApp notification providers (to deliver transactional and promotional messages), Google Analytics (for site usage analysis), and Meta/Facebook (for advertising pixel tracking).
- Legal Compliance: We may disclose your data if required by law, court order, or legal request to comply with government regulations or protect our legal rights.
4. Cookies & Tracking Technologies
We use cookies, web beacons, and pixels (including Google Analytics and Facebook Pixel) to collect standard internet log information and visitor behavior data.
- Essential Cookies: Necessary for basic website functions, such as keeping items in your cart.
- Performance & Analytics Cookies: Help us measure site usage and traffic through Google Analytics.
- Targeting & Advertising Pixels: Used by Facebook/Meta to deliver relevant ads and evaluate marketing campaign effectiveness.
You can manage or disable cookie preferences via your browser settings. Note that disabling essential cookies may impact site functionality.
5. Marketing Communications & Opt-Out
- WhatsApp & Email Marketing: By providing your details, you may receive promotional messages, order tracking, and updates via email or WhatsApp.
- Opt-Out: You can unsubscribe from marketing emails at any time by clicking the “Unsubscribe” link at the bottom of our emails or replying “STOP” / opting out via WhatsApp. Alternatively, contact us at support@rinkiethnics.com.
6. Data Security
We implement appropriate technical and administrative security measures to protect your personal information against unauthorized access, alteration, or disclosure. All transactional data exchanged with our site and our payment providers is protected using SSL (Secure Sockets Layer) encryption.
7. Your Rights
Subject to applicable laws (including India’s Digital Personal Data Protection Act), you have the following rights regarding your personal information:
- Access & Correction: You can view and update your personal details via your account settings.
- Data Erasure: You can request the deletion of your account and associated data, except where retention is legally required (e.g., tax records and order invoices).
- Withdraw Consent: You may withdraw consent for promotional communications at any time.
8. Children’s Privacy
Our products and website are intended for users aged 18 and above. We do not knowingly collect personal data from minors without parental or guardian consent.
9. Updates to This Privacy Policy
We reserve the right to revise or update this Privacy Policy as required by changes in laws or our business practices. Updates will be published on rinkiethnics.com with a revised “Last Updated” date.
10. Contact Us & Grievance Redressal
If you have any questions, concerns, or grievances regarding your privacy or data handling, please contact our designated Grievance Contact Person:
- Brand Name: Rinki Ethnics
- Operating Firm: More To Store
- Website: rinkiethnics.com
- Contact Person: Aakash Ramesh Rohra, Proprietor
- Email: support@rinkiethnics.com
- Phone: +91 99981 01694
- Registered address: FF-03 Megdhanush Complex, Bajwada, Vadodara, Gujarat 390001
Our business details
Rinki Ethnics is a label of More To Store.
Seller: More To Store | Proprietor: Aakash Ramesh Rohra
GSTIN: 24APWPR3186F1ZC
Registered address: FF-03 Megdhanush Complex, Bajwada, Vadodara, Gujarat 390001
Communication address: 6 Shweta Bhavan, Sindhu Park, Warshia, Vadodara, Gujarat 390006